In order to get the most out of 24/7 Voice Broadcasting Service, you need to apply proven direct marketing strategies and tactics. Here are 10 insider tips that have proven to be extremely helpful.

Voice Broadcasting Service | Recorded Messages

1) Long messages can work well

Many people believe that recorded messages must be short, but this is a myth. Long messages work amazingly well, provided they are not boring. As long as you have interesting information to share, people will listen to it, even if it takes several minutes. It’s extremely important to test and adjust. A good 24/7 voice broadcasting service system lets you review your call reports to find out what percentage of your callers are leaving a message or connecting directly to you. By using these reports, you’ll be able to quickly tell if people are hanging up mid-message and whether or not you should change or edit it.

2) No need to ask for your caller’s phone number

With a good 24/7 recorded message service, there is no need to ask for your prospect's phone number. Why? Because a good service will have an unblockable Caller ID feature that will automatically gather the caller’s phone number when they call. You only need to ask for their name and address and/or email address. Studies have shown that response goes up when people are not required to leave their phone number.

3) Give hot prospects the option to connect directly to you after listening to your message.

You normally have a choice about whether or not people can connect directly to you after listening to your message, and you should always give people the option to do so. With features like Enhanced Call Forwarding and Find Me, 24/7 voice broadcasting service services make it easy for you to take the call, no matter where you are.

4) Make your business card a direct response magnet.

Put an ad for your 24/7 voice broadcasting service on the back of your business card and see how much more powerful your business card becomes.

For example, Bob could put a shorter version of his ad for his free report “The 7 Questions You MUST Ask Before Inviting a Home Contractor To Your Home” on the back of his business card:

Warning! Don’t Even Think Of Hiring A Contractor Without Reading This FREE Report

To get your free copy of the shocking report “7 Question You MUST Ask Before Inviting A Home Contractor To Your Home” call 800-454-5930, 24 hours a day, for a free recorded message, and we’ll send it right out to you. Call NOW, before you get ripped off! Discover what many contractors don’t want you to know!

This turns your business card into a genuine direct response ad and increases its marketing power exponentially.

5) Get feedback and gather testimonials.

Put your recorded hotline number on all your products and use it as a 24/7 feedback line. You can also use this feedback line to solicit testimonials from satisfied customers.

6) Increase response from your Yellow Pages advertising.

Make your Yellow Pages ad at least 10 times more powerful by using a 24/7 voice broadcasting service and including your hotline number in your ad. Moreover, a good 24/7 recorded message services allows you to easily track response from your advertising, so you can see just how much response you are getting.

7) Include your hotline number, even if you have a lead generation Website URL, in your advertising.

According to recent statistics, 27% of Americans still do not have Internet access (outside the U.S. the number is significantly higher). So it makes good sense to include both your 24/7 voice broadcasting service number and the URL/Web address of your Website.

8) Survey your customers.

A good 24/7 voice broadcasting service service provides a Q&A feature that allows you to perform surveys and find out exactly what your customers think about your company, products, services, etc. This is a great tool for Quality Assurance. You can also do new product surveys to find out what kinds of products your customers want from you.

9) Track Return on Investment (ROI) for your advertising.

Save tons of money on advertising by tracking ROI through the handy Ad Tracking feature provided by your 24/7 voice broadcasting service service. This tool allows you to see exactly what the response is for certain ads and to adjust accordingly.

Here’s how it works in a nutshell:

Bob wants to track which specific ads are bringing in the calls to his 24-hour voice broadcasting service. So he simply assigns an ad tracking code for each ad and/or promotion he is running and includes that ad tracking code in his advertising.

For example, he gives his newspaper classified ad code 1300, his trade journal classified ad code 1301, his direct mail promotion ad code 1302, etc.

When callers first call in to Bob’s hotline they are directed to dial the specific ad code from the ad they saw. In the event that Bob wants to make things slightly easier for his callers, he could instead have separate phone numbers for each of his ads, rather than one number with separate ad codes.

By assigning each of his ads a dedicated ad code or phone number, Bob will now be able to look at his call reports and see exactly how much response each of his ads is generating.

10) Include the words “Free Recorded Message” in your ad.

Our studies have shown that response is much higher when these three words are included, in your ad.

Voice Broadcasting Service | Recorded Messages

Voice Broadcasting Service | Recorded Messages